Cherokee chief Chuck Hoskin Jr. said he was not at all honored by the Cherokee name on the car, “although it will no doubt be well-intentioned.” Jeep’s parent company, the Stellantis group, has since been notified, but does not want to respond for the time being. The Cherokee designation was introduced for the Jeep model way back in 1974.
“The best way to honor us is to learn about our role in this country, our history, our culture, and our language, and engage in constructive dialogue with us,” said Hoskin Jr.
Recently, two sports teams also announced that they would change their name, which was linked to an Indian tribe. That’s how the Washington NFL football team got rid of its nickname “Redskins.” And the baseball-players of the Cleveland Indians also announced that they would change that name last year.
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