At Action, according to its own words, the agreements are also taking a storm. The retail chain maintains a ten-minute time slot for shopping plus five minutes for checkout. “That spare time ensures that customers don’t feel rushed,” said a spokesman. At each time slot, the Action starts an audio tape with music, while a voice alerts the customer to the remaining minutes.
A maximum of two days can be booked in advance, and those days are still quickly full. “We think that is fairer to the customers, because then someone does not already reserve for several days in a row. Moreover, we are in a learning phase and can make adjustments faster. We have set up the system in a week.”
Cleaning products and home stuff
On this first open day, Action customers did “expected shopping”, such as cleaning products and things to decorate the house. “Actually no different than that they would buy via click and collect,” said the spokesperson. “People thought it would be shorter, they had time to spare. Not surprising: it is deadly quiet. You can walk freely and if you know what you want, you have it in no time.”
Shoe store chain Scapino had a customer every 15 minutes today. In most branches the first days are already fully booked. But if customers want to shop longer, that’s possible too. “It certainly takes a bit longer to try on children’s shoes. We also have longer opening hours. Today, a lot of children’s and sports equipment has been sold.”
“Despite the crowds, it remains a drop in the ocean,” says sales manager Danny Rijzer. “This way of shopping is certainly not profitable for us. An average Scapino store is the same size as a small supermarket, so we think we can also open it.”