Web shops need to look at how they are going to compete, says de Dihal. “Are they targeting a unique offering, merchant platform, service, specialized services or price?”
Amazon distinguishes itself through Prime: the ‘binder’ that gives customers all kinds of extra options. From series, to games and a storage service. “It competes in that way with game services from Microsoft and Google, but also with Netflix and Disney+,” says Dihal.
Dihal also mentions Amazon’s range of smart speakers that work with the virtual assistant Alexa, although he does not yet speak Dutch. “This gives the company even more insight into consumer behavior.”
Concerns of the union
Earlier this month, the arrival of the delivery center led to concerns at the trade union FNV. “Amazon is doing everything it can to keep the union out,” said director Michiel Al. “They turn their noses at our system of agreements between employers and employees. That is a concern.”
The FNV fears practices it hears from fellow unions abroad, it wrote in a letter to Amazon in mid-July. “From inability to go to the toilet to excessive workload, from digital employee tracking to a deliberate policy to keep unions out.”