The general conclusions that the large-scale study brought to light: travelers will look for greater safety while traveling, clearer prices and conditions and develop stronger preferences for where they travel and with whom.
Two in five (39%) Dutch travelers say that they do not travel with a good feeling until a vaccine or treatment against the corona virus is available. 26% of the Dutch respondents say that they want to see even more of the world. 22% say they want to travel more in the future to make up for lost time in 2020 (41% for Generation Z and 27% for Millennials). In addition, 17% plan to travel to celebrate a party missed by the coronavirus (such as an important birthday or wedding), while a third (33%) plan to rebook a canceled trip.
What is also striking about the results:
The price and conditions are important
In the future, people want to see more for their money and two-thirds of the Dutch (67%) say they want travel booking platforms to provide more transparency about cancellation conditions, refund processes and travel insurance. In addition, 51% consider the option to cancel an accommodation (partially) free of charge as a basic need, and 35% think the same applies to flexibility to change travel dates without additional costs.
More than three in five Dutch travelers (62%) will take more precautions for future trips and expect support from the travel industry. Governments, travel organizations and providers must work in a coherent manner to achieve consistent safety standards for Dutch travelers, they say. 32% of Dutch travelers will avoid certain destinations, and 65% expect tourist attractions to make adjustments to enable social distancing. At the same time, 52% only book a particular accommodation when health and hygiene policies are clear, and two-thirds (66%) prefer accommodations that contain antibacterial and sanitizing products.
Getting inspiration is also traveling a bit
During the lockdowns, no fewer than 89% of Dutch travelers spent time finding inspiration for a future holiday. A quarter of the Dutch did look at potential travel destinations every week. In addition, social media is not the only source of inspiration for Dutch travelers when they daydream about their next trip. 29% of the Dutch opt for a good, old-fashioned conversation with friends and family to stimulate their travel creativity. Also, nearly one-third (31%) of Dutch travelers become nostalgic when looking at old photos from previous holidays, which helps in deciding where the future trip is going.
It’s the little things that do it
The lockdowns have resulted in adjusted travel priorities and a desire to enjoy nature more. Since the start of the pandemic, Booking.com has seen more and more recommendations for simple, pleasant activities and things like walking (94%), clean air (50%), nature (44%) and relaxation (33%). Research shows that six out of ten Dutch people (62%) have come to appreciate more simple experiences, such as spending time outdoors or with the family on vacation. Almost half (44%) longs for the countryside and would like to go off the beaten track, in order to enjoy the outdoors.
All of Holland travels (in Holland)
More than ever we have explored our own country, after all, we had no other choice. Appreciation for their own familiar environment will find a place in addition to the enduring love for and desire for long-distance travel, as almost a fifth (18%) of the Dutch plan to travel to a very distant destination by the end of 2021, compared to only 7 % at the end of 2020.
Just be sustainable
More than a quarter (27%) of Dutch travelers want to travel more sustainably in the future. Almost half (49%) expect the travel industry to offer more sustainable travel options. Dutch travelers will visit alternative destinations to avoid high season travel (42%) and overtourism (45%). Moreover, the impact of the coronavirus has inspired nearly half (43%) of Dutch travelers to produce less waste and / or recycle plastic waste when they can travel again.